Infront extends partnership with BMW and FIL

Zug /Switzerland (RWH) Infront Sports & Media has extended its partnership with automotive group BMW Germany for a vast scope of flagship events in luge, bobsleigh and skeleton, and biathlon. The contract will last for a minimum of five years until the end of the 2021-2022 season. This was now published by Infront Sports & Media in Zug, Switzerland. 

Infront, a Wanda Sports company, acts as media and marketing partner of the International Bobsleigh and Skeleton Federation (IBSF) and as marketing partner of the International Luge Federation (FIL) and the International Biathlon Union (IBU) for their respective flagship events. In August, the FIL extended its partnership with Infront for another four years.

In luge, BMW will be present as a partner through a number of roles, including main sponsor of the FIL World Cup, World Championships and European Championships, and automotive partner of the FIL. It is claimed the packages contain comprehensive integration of the BMW brand at all events, including exposure through wide-reaching advertising spaces in camera view along the ice track. A comprehensive hospitality offering and further advertising and promotional rights will supplement the three agreements.

"BMW Germany will continue its comprehensive winter sports commitment," Florian Baumeister, head of events and sponsorship at BMW Germany, said