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FIL Media Guide 2013/2014
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|General News vom 28.11.11|
|Viessmann remains main FIL sponsor|
Eberspaecher continues for another two years until 2014
Allendorf (pps) The probably longest and most successful partnership in winter sports will be continued. The heating manufacturer Viessmann will pursue its commitment as main sponsor of the International Luge Federation, FIL, until 2014. And Eberspaecher has extended their contract until 2014 as well.
Until the end of the 2013-2014 season with the Olympic Winter Games in Sochi (Russia) as the absolute highlight, Viessmann - for a total of now 16 years most important FIL sponsoring partner - will thus remain main and title sponsors of the World Cup series. Over the next years, Viessmann, headquartered in Allendorf/Eder, will not only support the three disciplines of women’s and men’s singles as well as the doubles in the Viessmann Luge World Cup. With the upgrading of the Team Relay Event - having passed the “Olympic fitness test” in spring 2011 by being included into the programme of Olympic Winter Games – the annual schedule now also comprises the Viessmann Luge World Cup Team Relay Event presented by Intersport.
The contract extension was again negotiated by RGS Sportmarketing GmbH in Berchtesgaden, Germany. TV broadcasts of the Viessmann Luge World Cup regularly achieved market-shares of more than 20 per-cent in the past years, and the coverage in the print media is above average.
Viessmann started its commitment as winter sports sponsor in 1993, aiming at increasing the awareness level for the Viessmann brand, to further improve their positive image as well as to strengthen the identification of their marketing partners with the manufacturer. And this concept proved successful – within a short time the brand awareness increased from less than 50 to more than 80 percent. Additionally, the intended image transfer worked out.
Especially so thanks to the help of the athletes who are individually supported by Viessmann - and who were and are still friendly and successful in equal measure. At present the criteria in luge are met by the current Olympic champions Tatjana Huefner and Felix Loch in the singles’ as well as by overall World Cup winners Tobias Wendl-Tobias Arlt.