Allendorf (pps) Viessmann, main and title sponsor of the Luge World Cup achieved a noticeable result in January of 2004. According to the IFM media analysis Viessmann was the leader of the „Logo League“ that month. The Viessmann logo appeared exactly 29,318 times on the German TV channels ARD, ZDF, RTL and Sat.1. Audi, sponsor of the International Ski Federation, FIS, and of the German Ski Federation, DSV, with 22,239 sequences, Erdgas-Ruhrgas in third with 17,487.
In the analysis of the entire year 2003 Viessmann finished in the symbolic bronze medal position. Though mainly present in winter sports as main and title sponsor of the World Cups in cross-country skiing and luge as well as „presenting sponsor in biathlon and ski-jumping, the the Viessmann logo appeared exactly 82,724 times on ARD, ZDF, Sat 1 and RTL.
The contract with the International Luge Federation, FIL, as main and title sponsor has just been extended by two years until 2006.