The luge scene, but also the international sport scene acknowledged positively that Russia’s GRM Group is the new main and title sponsor for the FIL Natural Track World Cup. With the GRM Group, the RGS agency, which also contracted Viessmann and Eberspächer for the FIL, found a partner from one of the strongest luge nations. Owner and co-founder of the GRM Group, Natalia Gart, is also the president of the Russian luge federation and therefore has a close connection with the sport. One of the goals and a motivation for the sponsorship is to develop the sport further and bring events to big cities. FIL President Josef Fendt is also very satisfied with the partnership with GRM Group, which as a huge construction company, is also involved in the building of the venues for the Sochi 2014 Olympic Winter Games. He said: “With GRM Group the FIL found a partner from one of the leading luge nations, Russia, and I hope that this partnership will exceed the season 2013/14, so that it can be a step stone in the development and new orientation of the natural track sport.”