Skechers Extends Partnership and Becomes Presenter of the New Mixed Event 

Berchtesgaden (FIL/19 Sept 2024) Following its engagement as the main sponsor of the EBERSPAECHER Luge World Cup 2023/2024, Skechers is extending its contract for another year and will also become the presenter of the new Mixed Event at the World Cups and the 2025 World Championships in Whistler, Canada. 

This sponsorship agreement is between the world's leading American sports shoe brand and the International Luge Federation (FIL) for the 2024/2025 season. The agreement includes the placement of the logo at the start area, along the track, on the starting backdrop, and on the bibs in the women's individual competitions and the mixed events. Additionally, the Skechers logo will be visible at the award ceremonies and on the leader box. 

The contract, initiated by the agency Infront, ensures that Skechers branding will be present at all nine World Cup events as well as the World Championships and will be featured in the name “EBERSPAECHER Mixed Events presented by Skechers.” 

"We are very pleased that our main sponsor, Skechers, has extended the existing collaboration and even expanded it by engaging in the new mixed event. This cooperation has taken international luge sport to a new level. Skechers is a globally recognized brand known for comfort and quality. We look forward to starting the new luge season together," said FIL President Einars Fogelis. 

There was also great enthusiasm on the part of Skechers about the extended partnership. Christoph Wilkens, Managing Director of Skechers Germany, stated: "We are proud to continue supporting the FIL team and athletes on their journey. This partnership reflects our passion for sport and will enable us to work even more closely with the global luge community. We are excited about the new luge season and the new mixed event presented by Skechers." 

Michael Witta, Managing Director Infront Austria commented: "We are very pleased that Skechers has extended its sports sponsorship with FIL. As an official main sponsor, Skechers greatly benefits from the extensive media coverage and strong brand presence in luge. The new EBERSPAECHER Luge Mixed Event presented by Skechers offers an attractive platform to position itself with a relevant target group." 

About SKECHERS U.S.A., Inc. 

Skechers U.S.A., Inc. (NYSE: SKX), a Fortune 500 company based in Southern California, designs, develops, and markets a variety of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The Comfort Technology Company™ collections are available in more than 180 countries and regions in department and specialty stores, as well as online and at more than 4,500 company-owned and third-party retail stores. The company manages its international business through a network of wholly-owned subsidiaries, joint ventures, and distributors. For more information: about.skechers.com.