SKECHERS new partner in FIL Luge World Cup

Logo Skechers

Salzburg (FIL/12 Oct 2023) SKECHERS will be the main sponsor of the EBERSPÄCHER Luge World Cup and the 52nd FIL Luge World Championships in Altenberg, Germany, in the 2023/24 season. The sponsorship agreement between the world's leading athletic footwear brand and the International Luge Federation (FIL) is initially for one season.

The deal, signed by Infront, means that SKECHERS branding will be present at all nine World Cup events as well as the World Championships in Altenberg, Germany. This is the first time the company has sponsored a luge event. 

The agreement includes placement of the logo in the start area, along the track, on the start backdrop and on bibs in the women's singles and sprint events. It will also be featured at the awards ceremony and on the leader box.

"We are delighted to welcome SKECHERS as our partner. This cooperation will take international luge to a new level. SKECHERS is a brand that stands for innovation and quality and we are looking forward to start the new World Cup season together", said FIL President Einars Fogelis.

SKECHERS is also very excited about the partnership. Christoph Wilkens, CEO of SKECHERS Germany, said: "Luge is an exciting sport known for its speed and thrills. We are proud to support the FIL team and athletes on their journey. This partnership reflects our passion for the sport and will allow us to work even more closely with the global luge community.”

Marco Sautner, Managing Director at Infront Germany, adds: "As the official main sponsor, Skechers benefits significantly from the wide media reach and strong brand presence in luge. This sport offers an ideal platform to position itself towards an attractive and relevant target group. We are more than happy that Skechers is complementing useful its sports sponsorship with this commitment.”

The sponsorship agreement between SKECHERS and FIL, will undoubtedly help to promote and bring luge to a wider audience worldwide. Fans can look forward to exciting developments and events in the coming years.

Skechers Munich

About SKECHERS U.S.A., Inc.

Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company™ are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,700 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit