Contract extended for another two years until 2012
Berchtesgaden (pps) The probably longest and most successful partnership in winter sports will be continued. Viessmann, specialist in heating technology, thus continues its commitment as main sponsors of the International Luge Federation, FIL, until 2012.
Viessmann, for now 15 years most important sponsor of the FIL, will thus act as main and title sponsor of the World Cup series until the end of the 2011-2012 season that will end with the 43rd FIL Luge World Championships in Altenberg, Germany. Within the upcoming two years Viessmann will support not only the three individual disciplines (women’s and men’s singles as well as double-seater) in the Viessmann Luge World Cup. Thanks to the upgrading of the Team Relay event, this event will also be part of the Viessmann World Cup series over the next two years.
As in the past the contract negotiations were carried out by RGS Sportmarketing in Berchtesgaden. TV transmissions of the Viessmann Luge World Cup have regularly reached market-shares of more than 20 per-cent in the past years. Additionally, the number of reports on luge in the written media have been above average.
“Such a long partnership between an international federation and a company that is operating world-wide is really something very special in our fast-paced world. We are very much looking forward to another two years together with our most important sponsor,” FIL President Josef Fendt of Berchtesgaden commented the extension of the contract.
Since 1993, Viessmann is committed to winter sports as a sponsor. Their aim at that time was to increase the degree of awareness of the brand Viessmann, to further extend their positive image and to further strengthen the identification of the different business associates with the company. This concept proved successful: within a short time the brand awareness increased from 50 to more than 80 per-cent. And even the intended image transfer worked out – especially with the help of the athletes, individually supported by Viessmann, who have been and still are equally friendly and successful. For quite some years now – according to an analysis of different institutes - Viessmann regularly holds a place among the top three winter sports sponsors.
