YOG achieve highest broadcast and digital results to date at Lausanne 2020

Lausanne (RWH) In the year that the Youth Olympic Games celebrate their 10-year anniversary, record digital coverage and engagement for a winter edition of the YOG were announced during the final analysis of Lausanne 2020. This was published by the International Olympic Committee (IOC) in Lausanne.

By the end of the third edition of a Winter YOG, coverage of the event across Lausanne2020.sport and Olympic platforms (the Olympic Channel and olympic.org) had attracted over three million unique users during the 13-day event, a 200 per cent increase on Lillehammer 2016. Content generated 66 million video views across the Olympic platforms and social media, approximately 25 times more views than the previous YOG edition, demonstrating the growth and fan-interest in the Winter event.

Broadcast also saw a significant increase. From zero live coverage available at the first Winter YOG just two editions ago at Innsbruck 2012, these Winter YOG were aired in 191 territories by 73 Rights-Holding Broadcasters (RHBs), with close to 2,700 hours of linear TV coverage. Lausanne 2020 was watched by an estimated audience of more than 150 million people worldwide. For news outlets both linear and online, the IOCnewsroom.com service supplemented coverage, with 1,270 channels using athlete-focused content and broadcasting 3,740 times.